BRANDING

ILLUSTRATION

Social Media Manager

ABOUT

Hey, I’m Esther

I'm a social media manager and content creator passionate about helping brands grow their online presence through strategic, value-led content and thoughtful design.

What sets me apart is my background in UX design, giving me the expertise to refresh and optimise your digital brand before developing a social media strategy that truly reflects your business. From visual identity and user experience to content planning and community engagement, I take a holistic approach to building a strong online presence.

I'm also a keen illustrator and love incorporating bespoke illustrations and custom graphics to give brands a distinctive, memorable look across their digital channels. You can explore examples of my design and illustration work for social media in this portfolio.

What I can do for you

  • Manage end-to-end social media, including strategy, scheduling, content design, analytics, and reporting.

  • Design engaging posts, carousels, and shortform video content to capture attention and connect with your audience. Examples include:

    • Short-form video (Reels, TikTok & Shorts)

    • Talking-to-camera videos

    • Hotel and accommodation showcases

    • Experience reviews

    • Product demonstrations

    • Lifestyle photography

    • Voiceovers

    • Social media assets for paid and organic campaigns

  • I’ll assess your current brand before developing a complete visual identity, including bespoke brand guidelines, social media templates and design assets to ensure consistency across every platform.

  • Create a set of bespoke illustrations you can use across your digital platforms including social media, website & newsletters.

Work with me

Creative Newham - Social Media Manager & Illustrator

Example work

Creative Newham is a cultural and community organisation focused on creative programming, events, and audience engagement across Newham.

About

I was brought into the role to strengthen the organisation’s social media presence through a brand refresh and the development of a more cohesive visual system. Alongside this creative direction, I manage content planning, asset design, copywriting, scheduling, publishing, and performance reporting across Instagram and LinkedIn.

My Role

Process

Deliverables

  • Developed a refreshed visual system including templates and branded content formats.

  • Designed bespoke illustration assets to build a more distinctive and recognisable identity which are being extended into wider digital touchpoints, including the website.

  • Create engaging content across Instagram & LinkedIn to promote programme of activities, events and membership growth.

  • Act as the social media manager for the channels scheduling, producing and reporting on content performance.

Impact

Audience Growth

20% increase over the previous quarter's total

Reach & Visibility

48% increase over the previous quarter's total

Interactions

40% increase over the previous quarter's total

Although Q2 is not yet complete, performance across April and May has already surpassed the results achieved during the entire first quarter (January-March).

Outcome

The first two months of Q2 have delivered stronger results than the whole of Q1 across follower growth, reach and engagement. The recent content and audience development activity is gaining momentum, with particularly strong improvements in visibility and audience interaction.

Work with me

To view all 10 illustrations in this project and the creative process click here

Mapperley Dental Care - Brand Designer & Social Media Manager

Example work
About

Mapperley Dental Care is a long-established, dental practice in Mapperley Nottingham.

Mapperley Dental Care approached me to establish a cohesive digital presence as they launched a brand-new social media channel.

Working closely with the practice, I refreshed their visual identity for digital platforms by refining the colour palette, developing a consistent brand style and creating a suite of bespoke social media templates. Alongside this, I developed a tailored content strategy focused on educating patients, building trust and showcasing the practice's friendly, ethical approach to dentistry.

I also refreshed the practice website, updating key pages, improving visual consistency and aligning the design with the new brand identity to create a seamless experience across all digital touchpoints.

My Role

Process

  • Brand refresh for digital channels

  • Updated colour palette

  • Social media brand guidelines

  • Bespoke Canva template suite

  • Instagram & Facebook profile optimisation

  • Social media strategy

  • Monthly content planning

  • Content creation (graphics, reels & photography)

  • Caption writing and SEO optimisation

  • Content scheduling and channel management

Deliverables

Impact

Because the social media channels were created from scratch, the focus of this project was on building strong foundations for long-term growth.

The new branding and content strategy provided Mapperley Dental Care with a professional, recognisable online presence that reflects the quality of care offered in practice. With a clear strategy, consistent templates and engaging educational content in place, the practice is well positioned to grow its audience and build trust with both existing and prospective patients.

Outcome

The client was delighted with the refreshed branding, social media strategy and overall direction of the project. Following the successful launch of the new channels, I was retained to provide ongoing social media management, content creation and strategic support as the practice continues to grow its digital presence.

Work with me

Naturally Dogs - Social Media Manager & Content Creator

Example work

Naturally Dogs is an independent pet supplies retailer specialising in natural dog products and raw feeding.

About

I managed the brand’s Instagram and Facebook channels, leading both content strategy and day-to-day social media management over the course of a year. My responsibilities included content planning, copywriting, scheduling, reporting, and creating a consistent weekly content output across multiple formats.

My Role

Process

  • Created product photography, educational posts, reels, dogfocused content, and story-led social content.

  • Developed product-led educational content focused on the benefits of natural feeding and pet wellbeing.

  • Introduced a refreshed social media visual direction, including updated brand colours and a dedicated flower wall filming space to improve content consistency and recognisability.

Deliverables

  • Instagram follower growth: +65%

  • Average post engagement: +233.3%

  • Average views on reels: +350%

Impact: Growth over 1 year

The refreshed content approach helped strengthen Naturally Dogs’ online presence through more consistent branding, educational product content, and community-focused storytelling. Product-led and educational content performed particularly well, helping to increase audience interaction and engagement over time.

Outcome

Work with me

Testimonial

“Working with Esther has been one of the best decisions for me. They have not only created a colour and brand identity which perfectly reflects the vision for my dental practice. They are also managing my social media channels giving us an online presence which looks professional, as well as transforming my website. Throughout the process they have been responsive, communicative and knowledgeable. Their creativity, consistency and attention to detail has made a massive difference. I would highly recommend their services to anyone looking to elevate their brand, social media and online presence.”

— Roopi, Mapperley Dental Care

Ready to Elevate Your Social Media?

Let's chat about how we can work together!

Please complete the form with a few details about your project and I’ll review your message and get back to you within 48 hours.